February, 16 2012
COMING SOON

February, 13 2012
A BREATH OF FRESH AIR

Adele bagged 6 Grammy's last night tying the record for the most Grammy’s in one night by a woman, her trophies included the prestigious awards of best record, best album and best song. It's very refreshing to see raw talent get recognized in an industry that is lame saturated, sugar coated with sex appeal, dressed up with endless extravagant gimmicks and force fed to the masses. Raw musical talent not only requires none of the above fluff commonly used to sell records but it usually repels that shit and wants to have nothing to do with such nonsense and vanity. Adele is about as real as they come and a breath of much needed fresh air to say the least.

February, 7 2012
MILO

It is an honor and a privilege to announce MiloSport as the newest and one of the only authorized retailers of official YOFI merchandise. Milo is an independent Snow and Skate specialty shop with two locations they have been holding down since 1984. The original shop in Salt Lake City Utah has been a Snowboard fixture for almost 30 years and their second shop is a legend right here in our own backyard in the East Bay, Lafayette California since the turn of the millennium. Milo not only carries the sickest merchandise & has great customer service but they also sponsor some of the most known names in Snowboarding like Jeremy Jones & JP Walker. Milo has done several collaborations over the years with some huge names in Skate & Snow but they still love to support local independents like YOFI.

Hit MiloSport for your official YOFI merchandise and help us make a lasting impression on the longtime Snow/Skate legends.

February, 1 2012
ALBINO HUNGRY BEAR - SNAPBACK

The Albino Hungry Bear Snapback is now available online & on sale while limited supplies last.

The Albino Hungry Bear Snapback features a California Grizzly eating a Salmon, 3dimesionally embroidered in a rare white thread on contrasting black wool fabric. The Hungry Bear is a YOFI staple but his Albino brother very rarely makes an appearance. On a simple, classic, clean, crispy all black hat with none of our usual contrasting button or bill accents this is about as toned down as we get. This is an adjustable Snapback, one size fits all.

January, 31 2012
CUTTIN IT UP

B-Luv is best recognized going Yankee with Hus or Thizz Dancing with Mac Dre on Treal TV but here he is sporting the YOFI Polar Bear Beanie. Support Independent hustle and go cop that Tonka Boyz album.

Photos courtesy of StephenBrooksPhoto.com, the last one is super classic with the authentic B-Luv Thizz Face.